Marketplace Project
Tool Used
Period
01/08/2024 - 6/19/2024
Target Audience
Supplier
Prepare
Define Product
Research
Study
PRD Questions
Define Project Goal
Iterations
Concept
User Testing 1
User Testing 2
Output
Component Library
Finalized Design
Documentation
Discovery helps suppliers increase visibility and connect with global buyers by showcasing verified profiles, certifications, and product offerings. Through smart matching and search filters, suppliers are invited to relevant sourcing events, while insights help them refine their strategy and win more business.
An analytical page matters to suppliers because it provides clear visibility into how they’re performing on the platform. With insights into conversion rates, engagement levels, regional interest, product categories, and keyword trends, suppliers can understand buyer behavior and optimize their profiles accordingly. The recommendations feature offers actionable tips to improve discoverability and competitiveness—making it a strategic tool for attracting the right buyers and increasing business opportunities.
Focus 1: How to use the current data and make the platform useful to the supplier?
Foucs 2: The current branding system component supports possible analytical components. Are they enough for the usage, or is a customized component necessary?
Purpose 1: Ensure the value of the project to the customers and SAP
Purpose 2: Ensure the approaching direction aligned
Purpose 3: Ensure the solve the customer problem correctly
Reuseable Compmonents & Variant Management
Filter Options
Numbers & Percentage Switcher
Downloadable
Pie, Line, Bar Usages
Meaningfull Colors
Session 1: Entry Point Options
Session 2: Default Page With Filter Testing
Session 3: Functions include in each section
Session 4: Save a variant filter result
Update 1: Entry Point Widget design updated
Update 2: Use a real data
Update 3: Color code updated based on the users feedback
Update 4: Defined analytical widget types and categories
As a senior UX designer, this project taught me how to turn complex data into clear, actionable insights that support supplier goals. I learned to design for data literacy, embed meaningful recommendations, and create scalable layouts that adapt to different user needs. It also deepened my skills in cross-functional collaboration and reinforced the importance of aligning UX with measurable business outcomes.
Simplified complex data into clear, actionable insights tailored to supplier needs.
Strengthened cross-functional collaboration to align design with data and business goals.
Built scalable, user-friendly layouts with room for interactivity and deeper exploration.
Identified future enhancements, including benchmarking, alerts, and accessibility improvements.
